Types of SEO: A Complete Overview of Maximizing Your Visibility

08-Feb-23       Pradeep Sharma

Search engine optimization (SEO) is a crucial aspect of digital marketing. It involves optimizing a website to rank higher in search engine results pages (SERPs) and earn more relevant traffic.

Types of SEO

On the Internet, many websites have shown various types of SEO but fundamentally, SEO can be divided into 3 main categories as follow:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

1. On-page SEO

On-page SEO is important because it helps search engines understand the content of a website and its relevance to search queries and help it to improve its ranking in SERPs, and improves the user experience.

Optimizing the various elements of a website can earn more relevant traffic and increase its visibility in search engines.

  • Proper Use of Metadata
  • Content quality and keyword relevance
  • URL structure and permalinks
  • Image optimization
  • Internal linking
  • Schema markup
  • Formatting and Styling of Content

However, On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

2. Off-page SEO

Off-page SEO, on the other hand, refers to the optimization of external factors that can affect a website’s visibility and rank in search engine results pages.

It includes elements such as

  • Backlinks
  • Content Marketing
  • Online Reputation Management (ORM)

3. Technical SEO

Technical SEO is the optimization of a website's technical aspects that can affect its visibility and crawlability by search engines. It includes elements such as:

  • Site architecture
  • Crawlability and indexability
  • Mobile Optimization
  • Page load speed
  • Security (HTTPS/SSL)
  • Canonicalization
  • Sitemaps and robots.txt
  • Structured data
  • Redirects and 404 error handling
  • International targeting and hreflang tags